The Growth Foundation
The Growth Foundation
We are working with a well-known, experience-led consumer business to appoint an experienced eCommerce & CRM Manager looking to step into a Head of position.
This role owns the visual, functional and lifecycle performance of the brand’s digital booking and CRM ecosystem. You will act as the commercial product owner for how customers discover, book, prepare for, experience and ultimately return, ensuring strong demand is converted confidently and consistently into bookings and repeat visits.
The business benefits from high brand awareness and steady demand. The opportunity now is to make the digital journey work harder: improving conversion, increasing revenue per session, and strengthening retention over time.
You will take responsibility for the full digital booking journey, from landing page and availability through to checkout, confirmation, pre-arrival communications and repeat booking.
This is a performance-focused role. It’s about making the booking journey simple and reassuring. Reducing friction. Ensuring CRM supports attendance, upsell and repeat behaviour rather than simply delivering campaigns.
Key areas of responsibility include:
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Defining and prioritising the website and booking roadmap
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Owning the end-to-end eCommerce journey
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Running a structured CRO programme to improve conversion and revenue per session
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Leading CRM strategy across pre-visit, post-visit, repeat and reactivation
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Using behavioural data to identify drop-off, friction and opportunity
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Partnering closely with Marketing, IT and Operations to ensure trading readiness and platform stability
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Establishing clear reporting on conversion, funnel health and lifetime value
The trading environment is seasonal and peak-led, so planning discipline and platform resilience matter. This is not about cosmetic redesign; it’s about steady, measurable improvement and clear commercial impact.
About You
You will likely come from a leisure, travel, hospitality, ticketing or similar consumer-facing business where booking journeys and lifecycle management are central to performance.
You’re commercially grounded, comfortable with data, and confident influencing across teams without needing to be the technical implementer.
We would love to respond to every application however due to the volume of applications we receive this isn’t always possible. If you have not heard within 2 weeks of applying, please assume on this occasion that your application has not been shortlisted. We may retain your CV to contact you about future employment opportunities that are being managed by The Growth Foundation Talent.
The Growth Foundation Talent is deeply committed to building a diverse & inclusive workplace and welcomes applications from all sections of the community.