Digital Content Manager

HAY FESTIVAL

Digital Content Manager

With a focus on delivering compelling storytelling in innovative forms, the Digital Content Manager will support the growth of our digital communities and strength of our brand, while increasing our revenue potential via new platforms. This is a dynamic role within the Hay Festival communications team focused on shaping and delivering creative digital content that enhances Hay Festival Foundation’s impact, reputation and recognition.

Key Responsibilities

Strategic:

• Contribute to the global communications strategy, supporting on digital content development across Festival events and projects.
• Demonstrate strategic impact on digital activities through evaluation, data collection and collation, impact models and testimonials.

Production:

• Manage year-round content delivery for English social media channels, supporting campaigns and projects in line with the charity’s objectives.
• Support live streaming strategies and digital event production, working with freelancers to deliver slick digital access to Festival events and projects.
• Manage live coverage plans for Festival events and projects, working with freelance content teams to ensure compelling storytelling that supports the charity’s objectives.
• Create compelling content to support digital marketing campaigns – copy, images and video – to support the continued brand growth.
• Ensure all digital capture equipment is proficient and up to date for required tasks.

Website management:

• Manage all non-product website content (English pages) including copy, imagery and CMS uploads, ensuring effective storytelling and commercial conversion.
• Develop SEO strategies in line with wider marketing campaigns, working with suppliers to monitor and improve website performance.
• Maintain quality control across website content globally to ensure correct brand implementation across design, copy and tone.
• Work with website providers to ensure digital content supports broader marketing objectives and brand growth.

Archive:

• Manage Hay Festival’s global archive of content, ensuring digital assets are organised safely and securely, including Vimeo and Mainstream platforms.
• Regularly mine the archive for content to support the Festival’s year-round digital strategy, using images and video to share compelling ideas.

Stakeholder management:

• Manage matrix of content creators, deepening relationships with key storytellers across diverse digital spaces.
• Support artists, partners and funders in amplifying Festival content tied to our live events and projects with regular briefings.
• Devise and deliver regular internal reports and update on digital performance in key internal meetings.
• Oversee post-Festival digital reporting, working with the Marketing Manager to ensure reports are produced and circulated widely to time.

How to Apply

Click on the ‘Apply now’ button below. Please upload your CV and a cover letter explaining how your experience fits the role . The closing date for applications is 12pm, Friday 5th December.

Skills Specification

The Digital Content Manager will be a self-motivated target driven individual who has an understanding of digital production, audience behaviours and the latest trends.

Essential:

• Minimum of 3 years’ experience in digital content production, digital marketing, or related communications roles.
• Proven track record of managing diverse social media platforms and digital content tools.
• Excellent copywriting and storytelling skills.
• Strong organisational and project management skills with the ability to juggle multiple priorities.
• Familiarity with design or video editing software (e.g. Canva, Adobe Creative Suite, Premiere Pro, Final Cut Pro).
• Familiarity with SEO tools, analytics platforms and a deep understanding of digital audiences, analytics, and evolving engagement behaviours.
• Comprehensive knowledge of digital marketing best practices and emerging trends.
• Creative, proactive thinker with the confidence to identify and act on new opportunities.

Desirable:

• Experience within arts, culture, publishing, or non-profit sectors.
• Proficiency in additional languages, particularly Welsh and/or Spanish