Marketing Executive

Lipton Media

Marketing Executive – Events

27,000 – 30,000 + Excellent Benefits

Hybrid

London

Leading media events business seeks a highly ambitious and talented marketing executive to join their fast growing team.

Our client delivers world-leading series of events focused on public policy and government.

Your Role:

This role will provide an excellent opportunity to develop your B2B direct marketing skills, using a mix of marketing methods, such as email, social media, partnership working, digital marketing, SEO, advertising and contra deals.

Working in a lively, hybrid environment, the successful candidate will be creative, enjoy a diverse role with many tasks to juggle and will have the opportunity to work with other teams such as production, sponsorship, operations and sales.

Full training will be provided with much opportunity for growth and development in this dynamic company.

Core responsibilities:

• To construct and deliver comprehensive marketing campaigns for approx. 4 conferences/training courses per month, to attract paying delegates.
• Creating event marketing project plans
• Constructing and coordinating email campaigns
• Building and populating event websites
• Constructing direct mailing campaigns
• Data segmentation, targeting and list pulling
• Speaker liaison and negotiating contra deals, negotiating partnerships with associations and trade bodies.
• Arranging advertising: websites, inserts, publications, and adverts in trade journals
• Advertising events through social media, newsletters, links and website promotion
• Deliver marketing campaigns within set budgets.
• To adhere to deadlines, including strategically planning timings and marketing campaigns.

Profile:

• A university degree or equivalent. 6-12 months work experience in a B2B marketing or events-based role.
• An interest in the public sector and public policy.
• Evidence of working with data and systems.
• Excellent IT skills, including a high level of competence with Microsoft Office products, and databases. Copy writing skills.
• Technical aptitude, for example: design programmes such as Adobe Pro or Canva, designing
• An understanding of social media platforms from a B2B perspective.
• The ability to project manage and juggle a diverse workload.
• Ability to follow processes.
• Experience of working to deadlines.

Lipton Media is a dynamic, proactive and progressive media recruitment agency solely dedicated to the media industry. We are leaders across media sales and creative opportunities. We cover: media sales, digital media sales, print sales, exhibition sales, event sales, conference sales, outdoor sales, radio sales, marketing, conference production and editorial jobs.

Our clients range from small start-up companies to FTSE 100 and 250 businesses. We work with people at every stage of their career from undergraduates looking for their first entry point into sales to senior managers and directors looking for their next challenge.