Michael Page
Michael Page
A rare opportunity to build and lead the marketing function for a well-established UK engineering manufacturer, driving demand generation, lead growth and brand positioning across UK and international markets. This is a commercial, hands-on leadership role with real influence, flexible UK-wide working and full support for travel when needed.
Client Details
Our client is a well-established UK engineering and manufacturing SME with a strong reputation, a loyal customer base and proven organic growth across UK and international markets. They are entering an ambitious new phase of expansion and are investing in senior capability to strengthen commercial performance and market presence.
Description
Key Responsibilities
Strategy, Planning & Commercial Impact
- Build and deliver a clear marketing and communications strategy aligned to business goals and budget
- Develop annual marketing plans with defined KPIs, performance metrics and ROI tracking
- Ensure all activity is commercially justified and contributes to pipeline growth
- Report regularly to senior leadership on performance, insights and ROI
- Manage and optimise the marketing budget
Sales & Business Development Enablement
- Partner closely with sales teams on lead generation campaigns and conversion support
- Create sales enablement tools, case studies, presentations and bid materials
- Support product launches and entry into new UK and export markets
- Align marketing activity with CRM data, pipeline needs and customer journeys
Brand, Messaging & Content
- Own brand positioning, value propositions and consistent messaging
- Translate complex engineering and technical concepts into compelling customer-focused content
- Oversee development of digital, technical and print content including websites, brochures, video and thought leadership
Digital Marketing & Analytics
- Lead digital strategy across website, SEO, PPC, email and social media
- Optimise website performance, UX and content
- Use data and analytics to drive continuous improvement and demonstrate ROI
- Manage marketing automation, lead tracking and reporting via CRM and digital platforms
External & Internal Communications
- Manage PR, media relations and trade publications
- Plan and deliver UK and international trade shows, exhibitions and industry events
- Develop internal communications to engage both site-based and remote teams
- Support leadership communications and company-wide updates
Stakeholder & Supplier Management
- Manage agencies, designers, printers and digital partners
- Act as a key interface between marketing, sales, engineering and leadership teams
Profile
About You
You’ll be a commercially minded B2B marketer who is comfortable operating at both strategic and operational levels.
You’ll likely bring:
Significant experience in B2B marketing within engineering, manufacturing or industrial sectors
A strong track record of delivering measurable ROI and sales pipeline growth
Experience working closely with sales teams on campaigns, launches and customer engagement
Excellent communication skills with the ability to simplify complex technical information
Strong digital marketing expertise (SEO, PPC, analytics, CRM, websites)
Experience managing trade shows and international events
Budget ownership and agency management experience
Confidence working across both site-based and remote teams
You’ll be proactive, commercially aware, accountable – and excited by the opportunity to build something meaningful.
Job Offer
What’s on Offer
- 55,000 salary
- 25 days holiday + 8 bank holidays
- Hybrid / flexible working with UK-wide home-based options
- Fully funded travel and accommodation when attendance at head office is required
- Medicash health cash plan
- Enhanced pension (above statutory minimum after qualifying period)
- Death in Service benefit