Head of Digital and Content

Kinship

About Kinship

We are Kinship. The leading kinship care charity in England and Wales. We re here for kinship carers friends or family who step up to raise a child when their parents aren t able to.

Together, let s commit to change for kinship families.

About the role

This is an exciting and pivotal leadership role at the heart of Kinship s digital transformation. You ll lead a talented and ambitious team to deliver innovative digital products, accessible content, and outstanding user experiences that support kinship carers and strengthen our organisational impact.

Kinship is growing rapidly. We are expanding our reach and digital capabilities, and our digital platforms are central to this change. In 2024, we launched a new website that brings together all our content and services under one roof, and introduced a new Kinship Compass postcode search feature. This is a national tool that helps kinship carers find and navigate local and national support, like their kinship local offer, local peer support groups and training.

Alongside this, we have been developing a new AI-powered tool to help kinship carers get the information they need quickly and accurately, 24/7. This role will lead the evolution of these digital products, ensuring they are safe, ethical, data-driven and continuously improved to meet the needs of kinship carers.

You ll play a key role in the Department for Education funded national Training and Support Service, helping kinship carers easily access and book high-quality training. You ll also oversee the content design in collaboration with internal and external subject experts and kinship carers themselves.

This is a role for a digital leader who is both strategic and hands-on. You should be able to balance innovation with delivery, and big-picture thinking with strong governance. You ll champion inclusive, accessible and co-produced design, helping Kinship use digital to deliver more impact, insight and empowerment for kinship families.

Key responsibilities include:

• Provide digital leadership across the organisation, increasing capability, confidence and collaboration.

• Continue to develop and deliver Kinship s digital strategy and product roadmap, covering the website, Kinship Compass, Kinship Minds, AI tool and other digital tools (excluding marketing and social media).

• Ensure our content design approach is consistently applied using evidence, data and co-production to create content that is:

  • informed by user need

  • written in plain English and inclusive language

  • trauma-informed and strengths-based

  • tested, iterated and continuously improved

• Collaborate across teams to ensure digital products support fundraising, campaigning, research and service delivery where appropriate.

• Build relationships with sector peers, tech partners and funders to share best practice and explore innovation.

• Embed co-production with kinship carers in all digital design and development, including Kinship Minds content and UX design.

• Ensure induction, documentation and systems support efficient and sustainable working.

Essential knowledge, abilities, skills and experience includes:

• Significant senior digital leadership experience covering strategy, delivery, KPIs, budgeting and reporting.
• Successful track record leading mid large scale website and digital development projects.
• Credible technical expertise for a senior role, including SEO, analytics and optimisation.
• Excellent project management experience and commitment to taking accountability for tools like Asana and Notion.
• Positive, solutions-focused mindset with a commitment to innovation and improvement.
• Substantial experience leading dispersed teams, including wellbeing, performance and professional development
• Experience designing and delivering digital services for families in crisis or underserved communities.
• A real commitment to equity, diversity and inclusion within your role.

What we ll offer you

Kinship offers 30 days annual leave plus bank holidays (pro-rata for part-time). We have an excellent wellbeing offer including the Employee Assistance Programme and clinical supervision. We will invest in your professional development with training and career development opportunities.

Kinship is committed to championing equality, diversity and inclusion. We believe our work is greatly enhanced by the varied backgrounds, experiences and views represented within our teams. We aim to create inclusive teams, celebrate differences and encourage everyone to join us and be their true self at work. We therefore encourage applications from anyone who fits our values, whatever their religion or belief, sex, gender identity, race, age, sexuality or disability and are actively seeking candidates that can bring real innovation and commitment to us.

How to apply

respond on CharityJobs to these 5 questions:

1. Digital leadership and strategy: Describe a time when you developed and implemented a digital strategy that transformed user experience or service delivery.

2. Product development and continuous improvement: Tell us about a digital product or platform you ve led from concept to launch.

3. Inclusive and co-produced design: How have you embedded inclusion, accessibility, and co-production into digital design or content development?

4. Leading teams through growth and change: Describe how you ve built and led a high-performing digital team through a period of change or rapid growth.

Kinship reserves the right to close a recruitment campaign earlier than the advertised where we have received sufficient applications so please apply early!