Marketing Coordinator

Bolton, Lancashire
Backer Heatrod Limited

Job Title: Marketing Coordinator

Location: Bolton (Office Based) with occasional travel to other sites

Salary: 27,000 – 29,000 per annum, depending on experience

Job Type: Full time, Permanent

Working Hours: 38 hrs per week (Mon to Thurs 07:30 to 16:00 Fri 07:30 to 12:50)

About Us:

Backer Heatrod is a leading UK manufacturer of electric heating elements and industrial heating solutions. As part of the global NIBE Element Group, we design and produce both standard and bespoke heating products for a wide range of industries including process, food & beverage, and chemical sectors.

About the Role:

We are seeking a dynamic and details orientated Marketing Coordinator to join our team.

The ideal candidate will play a pivotal role in developing and implementing marketing strategies that enhance our brand presence and drive engagement. This role combines creativity with analytical insight, driving digital marketing initiatives while supporting events and traditional marketing activities. The successful candidate will work with the Marketing Manager across our small group of businesses to ensure the effective execution of marketing campaigns.

Please note that this is an office based role and therefore candidates must live within a commutable distance to Bolton to be considered.

Key activities for the role:

• Working closely with the Marketing Manager to provide marketing support and project coordination, ensuring the smooth delivery of work.
• Create engaging written and video content for various platforms, including social media, blogs and newsletters through effective copywriting.
• Design of assets for use both on and offline
• Update and management of company websites & webshop, including; content, stock updates, formatting images and making general content amendments as needed.
• Maintain an organised schedule to manage multiple projects simultaneously while meeting deadlines.
• Provide insights and suggestions to enhance current strategies/performance across the various digital platforms
• Analytics and reporting – monitoring performance using tools like google analytics and provide actionable insights through regular reports
• Market research, stay up to date on industry trends, competitor activities and platform stages to support with refining strategies

What you’ll bring:

• Proven experience in marketing role or similar position
• Strong understanding of digital marketing principles
• Excellent time management skills with the ability to prioritise tasks effectively in a fast paced environment
• Proficient in copywriting with a strong command of the English language for effective communication.
• Video editing, graphic design, photography, and content creation skills.
• Experience of Shopify beneficial
• Strong organisational skills – able to manage multiple projects at one time
• Great attention to detail

Why Join Us?

• Be part of a globally respected group
• Work on innovative and impactful projects
• Enjoy a collaborative and supportive work environment
• Opportunities for professional growth and development

Please Note:

No agencies.

Please click the APPLY button to send your CV and Cover Letter for this role.

Candidates with the relevant experience or job titles of: Marketing Executive, Marketing Campaign Manager, B2B Marketing, Marketing Lead, Senior Marketing Coordinator, B2C Marketing, Marketing Strategy, Group Marketing Coordinator, Senior Marketing Associate, Marketing Specialist may also be considered for this role