Head of Product Growth – D2C

City, London
Mackenzie Jones IT
Head of Product Growth – D2C. Circa 100k – 120k + Benefits Package. Hybrid Working – 2/3 Days a Week Onsite – Central London. T6/MN/18756.
Must be eligible to work in the UK.

Market leading & hugely popular eCommerce Consumer business – one of the fastest growing D2C brands out there at the moment. The Head of Product Growth must have D2C experience.

Role:

• Head of Product Growth – forefront of expansion efforts.
• Develop & execute Growth Strategies – attract & retain the best customers.
• Shaping Product Growth Strategy.
• Focus on long-term value creation over mere conversion rates.
• Deep understanding of Product Marketing with a Data-Driven approach to drive growth.
• Optimising the e-commerce/website Customer Experience & Customer Journey.
• Ensure products resonate with customers while aligning with brand values.
• Lead ecommerce/website experience initiatives – ensure compelling storytelling, effective merchandising & a seamless Customer Journey.
• Leverage key Digital Marketing Channels such as – Meta & Google – optimise online presence & customer acquisition efforts.
• Analyse data to understand – customer behaviour & market trends.
• Collaborate with Product Marketing team – ensure product offerings are well-represented & aligned with customer expectations & brand ethos.
• Foster a culture of experimentation & innovation – continuously testing innovative approaches.
• Drive cross-functional efforts with – Branding, Marketing, Analytic & Technology teams.

Experience Required:

• Product Growth – experience gained within respected D2C brand.
• Tech or Consumer sector experience.
• Partnering with – UX Designers, Product Managers & Engineers/Developers – driving product
• growth.
• Scaling a Product or Brand – strong emphasis on eCommerce/website experience & customer engagement.
• Key Digital Marketing Platforms – Meta, Google, etc – hands-on experience.
• Data Insights & Analytical Skills – translate Data Insights into actionable growth strategies.
• Background in Product Marketing, Analytics – related field – transitioned into a Growth/Product-oriented role.
• Exceptional understanding of – Storytelling, Offers & Merchandising – relating to site experience & Customer Journey.
• Strategic Thinker – have a passion for product respect & long-term customer value over short-term gains.
• Leadership – exceptional leadership skills – ability to inspire, motivate & leading teams to achieve growth objectives.
• Enjoys being part of a fast-paced & innovative environment.
• Excellent Stakeholder Management/Engagement – ability to engage with senior stakeholders.