Digital Copywriter


Nottingham, Nottinghamshire
Welcome to the Boots Digital team – an exciting team at the heart of Boots UK’s growth plans. The Digital Copywriter role is part of the Digital Experience team in boots. We are particularly looking for a copywriter who is passionate and knowledgeable about creating compelling SEO optimised copy to join the team.They will use their copy skills and content management system (CMS) expertise to write and create assets and pages for boots and, delivering the best customer experience to support our trading and marketing plans. This includes working on a range of category pages, service pages, promotions, hub pages, product descriptions, SEO copy and more. About the role:

  • Digital copy production and build of campaign assets for Boots UK and ROI websites
  • Work collaboratively with the designers, channel teams and brands to deliver against marketing briefs across shop pages, homepages, and events
  • Ensure assets are in line with our digital copy guidelines and the Boots brand, and fully integrated with marketing campaigns
  • Conduct keyword research and analysis to identify target keywords to optimise website content
  • Deliver digital projects, from brief to live, as required

What you’ll need to have:

  • Experience using a CMS (Adobe Experience Manager would be ideal)
  • Digital copy skills and experience of writing short form copy for a commercial site
  • Basic understanding of SEO best practice and tools
  • Customer-focused with high attention to detail
  • Experience following a style guide (or similar) to ensure a consistent tone of voice
  • The ability to be flexible in a fast-paced environment and reactive to changing promotions, including amending assets and customer journeys
  • Excellent organisation and communication skills with the ability to manage multiple tasks and deadlines

Our benefits

  • Boots Retirement Savings Plan
  • Enhanced maternity/paternity/adoption leave pay
  • Discretionary annual bonus
  • Generous employee discounts
  • Flexible benefits scheme including discounted gym membership, life assurance, activity passes, holiday buying and much more.

We have a great range of benefits in addition to the above that go beyond salary and offer flexibility to suit you; click here to view our full list of company benefits (all rewards and benefits are subject to change and eligibility). Please note, any salary estimates given on third-party sites are not provided or endorsed by Boots and may not be accurate.Why BootsWe’re always looking for people who care; people who go the extra mile to change things for the better. You’ll be joining a company that is evolving and always looking to improve. We foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all. As the heart of everything we do at Boots, it’s with you, we can change for the better. To find out more about life and careers at Boots, click here.What’s nextWe are always open to discussing possible flexible working options and what this may look like for you, including job share and reduced hours. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.This role requires the successful candidate to complete a Pre-employment check after receiving an offer. Depending on your location you will be asked to submit either a DBS (Disclosure & Barring Service), PVG (Protection of Vulnerable groups) or an Access NI Check. Boots is a Ban the Box employer and will consider the suitability of applicants with criminal convictions on a case-by-case basis.

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