Content Marketing Manager

  • Anywhere
  • Posted 8 months ago


Department – Engagement and Communications

Reports to – Head of Communications

Hours of work- 37.5 hours a week over five days

Base – Hybrid working for the foreseeable future. The post holder is required to attend our office in the Pears Building, Hampstead at least once a week on Thursdays with regular attendance as needed at our locations in north London: Barnet Hospital (Barnet) or Chase Farm Hospital (Enfield) Royal Free Hospital (Hampstead). Our vision

Our vision is for everyone served by the Royal Free London NHS Foundation Trust (RFL) to have access to world-leading healthcare, delivered by a thriving workforce and driven by medical research that has a global impact. We support the 10,000 staff of the RFL and their 1.6 million patients across Barnet, Chase Farm and Royal Free hospitals and more than 30 NHS services.

What we do

Through the services we provide, and the programmes and equipment we fund, we make a profound and immediate difference to patients’ experiences of care.

Our volunteering, support hub and complementary therapy teams enhance the hospital journey for all patients – whether they live locally or come from further away to access the trust’s specialist services.

Our support of the RFL workforce enables staff to perform at their best. Spanning individual professional development and training through to organisation-wide interventions, our initiatives bolster employee resilience and mental health so they can achieve the best outcomes for patients.

We fund ground breaking research with the potential to change people’s lives, whether it is through our grant programmes, commissioned research or delivering major capital funding appeals.

Our approach

We are a solution-focused strategic partner to the RFL, helping our hospitals to go further and faster than the NHS could do alone. We believe funding decisions should be made based on strategic priority and impact, with a strong focus on co-production.

We invest in:

  • enhanced support for patients
  • vital support for our staff
  • ground breaking research and innovation
  • cutting-edge medical equipment

The generosity of our donors, fundraisers and volunteers enables us to do this.

The charity, which employs more than 80 people, is working towards becoming an employer of choice.

Job purpose

We are looking for an experienced and ambitious content marketing manager to lead our marketing efforts and drive the reach and visibility of our brand. This is a pivotal role in a small, busy and highly collaborative communications function.

You’ll be very focused on engaging with our valued supporters through a variety of traditional and digital marketing channels, ranging from emails and e-newsletters to marketing materials, social media, websites, PR and events.

Collaboration is at the heart of what we do, and you’ll have the opportunity to work closely with internal stakeholders in the charity and across the three hosptial sites we support, to craft and implement campaigns including integrated fundraising appeals and volunteer recruitment drives.

This is a practical and hands-on role where you’ll collaborate with Royal Free London staff and tell the stories of our patients and volunteers across our hospitals and at our events.

In this role, you’ll have the chance to lead and inspire two direct reports: our in-house graphic designer and our content creator.

You’ll also have the chance to streamline team processes, implementing improvements and promoting efficient working practices. This is your chance to make a real impact while enjoying a varied, supportive and rewarding environment.

Engagement and communications department

The communications team is responsible for keeping our supporters and local residents informed about the difference we make to RFL patients and staff. We celebrate achievements and promote the charity and its successes to the world. We manage our digital presence through a range of channels including our website, our social media platforms and email marketing. We produce a range of offline content including print publications, impact reports and ambient marketing materials. We also provide photography and audio-visual services.

The objectives of the post are to:

  • manage the charity’s brand guidelines and ensure adherence across all marketing materials and touchpoints
  • manage the charity’s image library and the consent process, ensuring supporters are comfortable with the use of their stories and photos, and that storage and use of personal information is compliant with GDPR
  • manage the graphic design function for the charity, both in-house and through the commissioning of external designers
  • identify and tell compelling stories about the work that we fund, the people who benefit from it and the fundraisers who make it possible
  • lead the creation of in-house and commissioned photography and video content, including the delivery of our “video-first” approach to storytelling
  • support the head of communications by providing excellent copy for the charity’s principal channels
  • work with our digital marketing manager to optimise messaging and content and to ensure they are delivered in a timely way to maximise our engagement across all online and social channels
  • ensure we optimise content by channel – including website, mobile, advertising channels, digital screens – and for SEO and accessibility
  • manage the workload and performance of two direct reports and support their professional development
  • contribute to the successful delivery of events

Key relationships:

  • fundraising directorate
  • grants and research department
  • services department (volunteers, complementary therapy, support hub)
  • RFL (see above) communications team
  • funding beneficiaries, including NHS employees and patients
  • fundraisers

Person specification

Qualifications, experience, skills and knowledge

Qualifications – essential

  • a qualification in a relevant subject or comparable relevant experience.

Qualifications – desirable

  • membership of a relevant professional group such as the Chartered Institute of Marketing

Experience – essential

  • working in a dedicated marketing role
  • working with, and championing, brand guidelines
  • working with external design and print agencies
  • commissioning and briefing freelancers, such as graphic designers or copywriters

Experience – desirable

  • in an NHS or health-related organisation or charity/not-for-profit role
  • of creating content that adheres to accessibility guidelines
  • line management

Skills and knowledge – essential

  • strong writing and proofreading skills
  • excellent people skills with the ability to establish good working relationships with colleagues, NHS staff and patients
  • the ability to act with discretion and sensitivity
  • able to work under pressure and to deadlines while prioritising and managing own workload
  • experience of CMS platforms such as WordPress or similar
  • a thorough knowledge of MS Office (Word, Excel and PowerPoint)

Skills and knowledge – desirable

  • sound understanding of the NHS
  • experience of using an image asset library platform such as ResourceSpace
  • working knowledge of design software such as Adobe InDesign

Other requirements – we expect you to:

  • have a positive professional work attitude
  • be highly motivated and able to take the initiative
  • be enthusiastic and passionate about our work
  • have attention to detail
  • support your team and your other colleagues
  • attend meetings and training as required
  • be flexible and respond to the needs of services
  • attend supervision on a regular basis with your line manager
  • treat everyone equally, regardless of sex, age, disability, gender reassignment, race, ethnicity, religion or belief, sexual orientation, or any other protected characteristic
  • read and adhere to charity policies, including the dress code, and all relevant legislation and ensure compliance by any team members who report to you
  • be aware, and have a good understanding of, relevant health and safety and fire protocols
  • work to the charity’s vision, mission, values and behaviour
  • read and follow the charity’s policies and procedures
  • undertake any additional relevant duties as required

This job description is not exhaustive. The role will include other tasks and responsibilities commensurate with the post and any changes needed to meet legislative requirements.

The recruitment process

To apply for this post, please send the following:

  • CV (please include your last employer and dates of employment)
  • Cover letter addressing how you meet the criteria set out in the job description and person specification
  • Completed Equal Opportunity From

Please note, that applications submitted without a cover letter will not be considered for this role.

Closing date for application: 10 November 2023, 12 noon.

Interview date: Friday 24 November 2023.

  • Please note, you must be able to provide evidence of eligibility to work in the UK.

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